Why should you focus on internal linking?

One of the best ways to improve SEO is by internal linking. The main purpose of this strategy is to help internet searchers navigate your website and make it easier for search engines to understand its structure.

Is internal Linking complicated? To improve the SEO, it needs to be done in a specific way. In this blog, our SEO experts give you ways to optimize your internal linking.

WHAT IS INTERNAL LINKING?

A link from one page to another page with the same domain.

Newly created web pages may not be added to a menu immediately, which will be difficult for users who don’t know the exact URL to find the page. Therefore, it’s important to make sure it can be found and accessed easily, while you create a new page.

Importance of Internal Links for SEO

• Help the search engines especially to understand your site’s structure.
• This helps to pass the authority between pages on your site
• Help search users to navigate between the relevant Pages

 Link Building Strategies

Few things to know about internal link building,

Keyword-Rich Anchor Text:

• Obviously, it is a clickable hyperlink
• Use keywords in your anchor text
• Anchor text helps users and Google to understand what page I’m linking

Link building to important pages:

• Helps to improve the page rank on Google
• Find out the link building tool
• Try to find the page with the most link authority
• The final step is to link from those pages to the pages that you want to rank

Add Internal Links to Old Pages:

• Find the old articles or posts
• Add an internal link to a new page for building links

Put an internal link on top of your page:

• It can reduce the bounce rate and improve the dwelling time
• People can spend more time on your site

Do-follow Links

If you send the PageRank around your site through internal links, you will need to use do-follow links.

Help with indexing:

• If you have a set of pages that you want to be indexed, an internal link to that page from your site’s navigation
• Directly link from one page to another
• Link from sitemap to the exact page you want to get indexed

Types of Internal Links:

Contextual links:

A Contextual Link is a clickable text located in the body of a paragraph. These contextual links can be natural or artificial.  If the is natural it can be linked to another website. If they are artificial links, it means they have been manually posted.

Navigational links:

Navigational links<nav> are the HTML element that is present in the section of the page either within the document or other documents.

Some of the links as the navigational links,

• Menu (Header links)
• Sidebar Links
• Breadcrumbs Navigation.
• Footer Links

Footer links:

Links in the footer section are called footer links. These links show on each page of your site.

Image links

Usually, image is perceived to have less value thantext links. Internal links you give in that visuals you share.

Without links, your content can’t rank! With a strong internal linking strategy, you can show up which content is related and which of your blogs or articles are most informative.

MaxLeadsTech– Top SEO Company in Malaysia, providing all sorts of SEO services along with training.