Mastering Sustainable Marketing

Effective marketing is crucial in promoting sustainable products, and our Marketing Sustainable Products Sustainably course is here to guide you. This program dives deep into the global challenges facing businesses today and teaches you how to leverage sustainability to create real value. You’ll explore the Sustainable Development Goals (SDGs) and IDGs, discovering how these frameworks can enhance your marketing strategies. Learn about the carbon lifecycle of products and gain actionable insights to effectively promote your eco-friendly offerings, ensuring your brand stands out in a crowded marketplace.

Course Overview

As the global business landscape evolves, sustainability has emerged as a critical priority for companies seeking to not only meet compliance requirements but also to foster a growth mindset and corporate ESG capacity. This course is designed to equip you with the knowledge and practical skills necessary to navigate and excel in this new paradigm. Climate change and global warming are not just environmental issues; they are also significant business disruptors. Companies are increasingly being held accountable for their environmental footprint and are expected to contribute positively to the planet's well-being. This course will provide you with a deep understanding of how these global challenges impact businesses and how you can leverage sustainability to create value for your organization. Throughout this course, we will explore the Sustainable Development Goals (SDGs), ESG and the Inner Development Goals (IDGs), and how these frameworks can guide your efforts in marketing sustainable products. You will learn about the carbon lifecycle of products and gain insights into specific strategies for promoting products in a sustainable manner.

Course Objective

Equip participants with the knowledge and skills to market sustainable products effectively, aligning with Sustainable Development Goals (SDGs) and integrating innovative solutions like the Inner Development Goals (IDGs). Participants will understand the impact of climate change on business, the carbon perspective approach, and specific strategies to promote sustainable products.

Course Outputs

Course Outline

Day 1: Understanding SDGs, Climate Change & Global Warming Impacts on Business

Session 1: Global Warming, Climate Change & SDG Overview

  • Overview of global warming and climate change.
  • Introduction to Sustainable Development Goals (SDGs).
  • Q&A session.

Session 2: Introduction to ESG & Inner Development Goals (IDGs)

  • Introduction to Environment, Social & Governance (ESG)
  • Overview of IDGs.
  • Q&A session

Session 3: The 5 Dimensions of IDGs Explained

  • Detailed explanation of the 5 dimensions of IDGs.
  • Q&A session.

Session 4: 23 IDG Skills Explained

  • Detailed explanation of the 23 skills associated with IDGs.
  • Q&A session.

Session 5: Workshop Briefing – Outcomes & Aspirations

Briefing on the workshop activities, expected outcomes, and aspirations

Session 6: SDG Initiatives with IDG Overlay Strategies

Practical workshop on developing SDG initiatives with IDG strategies

Day 2: The Carbon Perspective Approach to Marketing a Sustainable Product

Session 7: Lifecycle Carbon of Products

  • Explanation of the lifecycle carbon impact of products.
  • Q&A session.

Session 8: How IDGs Can Accelerate SDG & ESG Initiatives

  • Discussion on the role of IDGs in accelerating SDG & ESG initiatives.
  • Q&A session.

Session 9: Products’ Positive Carbon Impacts Perspectives

  • Discussion on the positive carbon impacts applicable to the client’s specific products.
  • Q&A session.

Session 10: Product & Process, SDG & IDG Mapping & Alignment

  • Mapping and aligning client’s products and processes with SDGs and IDGs.
  • Q&A session.

Session 11: Global Sustainability Alignment to Malaysia Operations

  • Discussion on aligning client’s specific products and industry’s global sustainability initiatives with their Malaysia operations.
  • Q&A session.

Session 12: Call to Action: Marketing Sustainable Products Aligned to PLCs’ Bursa Requirements

  • Developing a marketing plan for sustainable client’s specific products in line with Bursa Malaysia requirements.
  • Q&A session.

Learning Approach

This course employs a blended learning approach, combining interactive lectures, Q&A sessions, hands-on workshops, and real-world case studies. Our goal is to ensure participants not only understand theoretical concepts but also develop practical skills they can immediately apply in their roles.

Key Components:

Interactive Lectures:

Q&A Sessions

Hands-on Workshops

Reflective Learning

By adopting this comprehensive and interactive delivery methodology, we aim to create an engaging and effective learning experience that empowers participants to become leaders in marketing sustainable products.

Duration: 2 Days
Payment: Fully HRDc Claimable

Registration