Effective marketing is crucial in promoting sustainable products, and our Marketing Sustainable Products Sustainably course is here to guide you. This program dives deep into the global challenges facing businesses today and teaches you how to leverage sustainability to create real value. You’ll explore the Sustainable Development Goals (SDGs) and IDGs, discovering how these frameworks can enhance your marketing strategies. Learn about the carbon lifecycle of products and gain actionable insights to effectively promote your eco-friendly offerings, ensuring your brand stands out in a crowded marketplace.
As the global business landscape evolves, sustainability has emerged as a critical priority for companies seeking to not only meet compliance requirements but also to foster a growth mindset and corporate ESG capacity. This course is designed to equip you with the knowledge and practical skills necessary to navigate and excel in this new paradigm. Climate change and global warming are not just environmental issues; they are also significant business disruptors. Companies are increasingly being held accountable for their environmental footprint and are expected to contribute positively to the planet's well-being. This course will provide you with a deep understanding of how these global challenges impact businesses and how you can leverage sustainability to create value for your organization. Throughout this course, we will explore the Sustainable Development Goals (SDGs), ESG and the Inner Development Goals (IDGs), and how these frameworks can guide your efforts in marketing sustainable products. You will learn about the carbon lifecycle of products and gain insights into specific strategies for promoting products in a sustainable manner.
Equip participants with the knowledge and skills to market sustainable products effectively, aligning with Sustainable Development Goals (SDGs) and integrating innovative solutions like the Inner Development Goals (IDGs). Participants will understand the impact of climate change on business, the carbon perspective approach, and specific strategies to promote sustainable products.
Briefing on the workshop activities, expected outcomes, and aspirations
Practical workshop on developing SDG initiatives with IDG strategies
This course employs a blended learning approach, combining interactive lectures, Q&A sessions, hands-on workshops, and real-world case studies. Our goal is to ensure participants not only understand theoretical concepts but also develop practical skills they can immediately apply in their roles.
By adopting this comprehensive and interactive delivery methodology, we aim to create an engaging and effective learning experience that empowers participants to become leaders in marketing sustainable products.