Local SEO Statistics in 2022 : Everywhere

Yeah, we just said mind-bubbling. Look at these eye-opening stats about SEO in 2022 to see how it impacts your business today.

Search engines are the start of 68% of online experiences

Currently, Google i.e., Google Images holds 91.94% of the search engine market.

SEO and organic traffic generate more leads than anything else, say 61% of B2B marketers

66% of people do some sort of online research before buying

Search engine rankings used to make outranking national brands almost impossible. Local businesses had a chance to compete with the big boys thanks to Google in 2014.

Pigeon, Google’s first update, gave local businesses the ability to compete for search rankings on a local level. In essence, Google started boosting businesses that were close to the searcher in location-specific searches (ex. “SEO Services near me”, “Kuala Lumpur contractors”, etc.).

The Google Pigeon launched local businesses into the world of search engines, and those who paid attention made out like bandits.

Every day, nearly one-third of Malaysians search the web for local businesses.

More than 76% of people who search for a local business on their phone go to a related business within 24 hours.

28% of local searches lead to a purchase within 24 hours.

Mobile searchers are 61% more likely to contact a local business if they have a mobile-friendly website.

Online reviews are as trusted as personal recommendations by 79% of consumers.

Google Maps is looked up by 86% of people looking for a business.

There is a 200% increase in searches for “where to buy” and “near me”

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