How to Make Your Own Digital Marketing Report in 5 Easy Steps

To drive the best results for your company when it comes to marketing, you need to make informed decisions. A digital marketing report can help.

It’s important to track metrics and data that inform your marketing strategies to earn the highest return on investment (ROI) possible.

Here’s how to use digital marketing reports to track and analyze your campaigns

The digital marketing report collects everything you need about your digital marketing strategies and campaigns in one place. These different metrics can help you track the success of your campaign depending on your strategies and goals.

Why do you need digital marketing reports?

Let’s get into how a digital marketing report can help your business now that you know what it is.

Any business that wants to succeed needs digital marketing reporting. Listed below are three reasons your business needs it:

• Build data-driven strategies: Measuring data instead of gut feelings gets you better results. With a digital marketing report, you can analyze data that will help you improve your marketing strategies.
• Improve conversions and leads: Your report can give you an insight into your audience, like how they interact with your campaigns. Therefore, you can create more personalized marketing messages that drive more leads and conversions.
• Make your ROI higher: Marketing reports help you identify problem areas in your campaigns. So, you’ll get better results and make more money in the long run.

A digital marketing report is essential if you want more sales and revenue for your business.

 Create your digital marketing report

Ready to get started with digital marketing reporting? Here’s how to make your own digital marketing report:

1. Consider your goals and objectives

A marketing report is a great way to keep track of your progress. The first thing you’ll need to do is identify what’s important to your business.

You’ll want to think about your company’s goals and objectives so you can get the most out of your marketing report. 

2. Analyze your current marketing strategies

When you identify your goals, you can start planning the marketing strategies you’ll use. This is what you’ll be tracking in your report. Here are some examples of digital marketing strategies you can use:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Email marketing
• Content marketing
• Social media marketing

Consider investing in an SEO strategy if you want to drive more traffic to your website. If you want to boost your brand awareness, you can try social media marketing.

3. Choose a marketing reports frequency

Next, choose how often you want to create your digital marketing reports. Monitor your campaigns regularly to make sure they’re delivering the best results for your business.

Keep you and your team updated on the success of your strategies with monthly or quarterly reports.

4. Decide which metrics you want to track

Choosing what data and metrics to measure is probably the most important part of your marketing report. Consider your business goals when choosing which metrics to track.

If you want more web traffic, you should look at your traffic sources to see which strategies are driving the most traffic.

Here are a few digital marketing metrics you should keep an eye on:

• Bounce rate
• Conversion rate
• Click-through rate
• Web traffic sources
• Lead sources
• ROI

And you can also track audience behavior on your site to include in your report. You can track things like how much time your users spend on your website and their demographics.

5. Prepare your report and analyze your results

After you’ve implemented your marketing strategies, chosen your reporting frequency, and chosen which metrics you want to measure, it’s time to assemble your digital marketing report.

You should include metrics in each of your strategies so you can measure your campaigns and progress toward your business goals. Once you have your report, you have to analyze it.

As a result, you’ll be able to pinpoint areas that need improvement so you can optimize your campaigns to boost sales and revenue.

MaxLeads gives you transparent reports so you can track your digital marketing

We can help you track and manage your digital marketing strategies! MaxLeads is an industry-leading digital marketing agency focused on tracking and analyzing metrics to boost revenue.

If you partner with MaxLeads, we’ll manage and implement your digital marketing strategies, so you can take care of your other business stuff. Throughout the process, we’ll keep you updated with frequent, transparent reports.