How To Find Long Tail Keywords To Increase Traffic To Your Website?

For the ordinary small business, ranking highly for competitive keywords is quite difficult. As a result, more precise and less competitive keywords might have a significant impact. So, long-tail keywords are now mostly preferred and used by many websites to get more leads and traffic.

Long tail keywords are keyword phrases with a low volume of searches and low levels of competition. Long tail terms are also typically longer than most other keyword kinds.

Now, where should you go for those long-tail keywords that drive traffic and leads?

Here are some tips you must try to find long tail keywords.

1.Use Google Suggest to help you find what you’re looking for.

Long-tail keyword variations can be found in abundance in Google Suggestions. Simply start putting your main keyword into the Google search box and see what Google suggests: as shown in the below figure.

If it appears in a Google suggestion, you can be sure it’s a phrase that people are looking for.

2. Make use of Google’s Related Searches feature.

Similar to Google Suggestions, which display as you type your query, however these related searches appear towards the bottom of the SERP, below the first page of organic results.

For example: If you searched “ best digital marketing in Malaysia” You might receive a few more options here such as  “top digital marketing”, “digital marketing agency kl”  etc. in the bottom of the result page as shown in the below figure.

3.Make use of different keyword research tools.

You’re selling yourself short if you simply utilize one keyword tool for all of your keyword research. You’ll be missing out on a slew of long-tail keyword variations. The Google Keyword Tool is a wonderful place to start, but if you want to find more long-tail keywords, you can use more keyword research tools that are available on the internet.

4.Research Your Competitors

Begin with the head or main term you want to rank for, and then look at the keyword variations used on the top five to ten pages.

Let’s imagine the top keyword you need to rank is “digital marketing.” You know that the first page for that head term is already full of “digital marketing ” combinations. You may not be able to beat them with that keyword, but the longer-tail ones may be.

Why are long-tail keywords important?

Long-tail keyword users usually know exactly what they’re looking for or have a very specific request in mind. These people are more likely to consume your content or purchase your goods and services.

To know more about long tail keywords and how to find them, visit Maxleadstech, the best digital marketing agency in Malaysia.