How to drive website traffic with SEO
Looking for the best way to drive more traffic to your website but feeling overwhelmed by the infinite options.
Here we explain about few SEO tactics to improve your site traffic and rankings to reach the top of the Google search.
Increase content production
To produce the highest number of leads and conversions websites publish SEO optimized blog posts a minimum of two to four times a week.
Increasing your content production allows your website to expand the range of keywords and it targets more answers to the questions people are intended to search for.
Especially, the frequency of the content which you create should align with the content strategy.
Testing Meta Titles to Optimize CTR
When writing the Meta titles you should focus on a keyword-rich title to make sure Google understands what the page is all about. Your title tag should have the primary keyword.
Higher CTR is equal to more traffic from the same amount of search volume.
Improve User Experience
For any search engine, their goal or objective is to find the best possible results for each user’s (searcher’s) query.
When you’re optimizing your website for SEO You will need to think twice about that constant goal to show the best results.
Why? Because the poor-quality sites are hard to rank on Google. If your website looks outdated, or the loading speed is slow sure your users are likely to bounce back to the SERPs and click on another result. So bounce rate will get increase and that make an impact on your website. As a result conversion rate will decrease, and your bounce rate of affected pages is going to increase.
Find high-volume, low-competition keywords
Obviously, finding the high volume and low competitive keywords is the chance to rank your website and drive more traffic.
Filter this list by two metrics:
- Search volume—it shows the overall search demand for this particular keyword, or how many times this keyword is searched for the users in Google each month.
- Competition—it shows the ranking difficulty or competition of a keyword, represented as a numerical value between (0-100)
This gives you a list of low-competition keywords with decent search volumes.
Before targeting a keyword, you should always analyze and search the results manually to find its difficulty and the search intent or user intent.
Optimize for featured snippets
It appears for about every question that is searched or surfed on Google. This helps to drive more traffic using pages on your site that already rank on the first page of Google.
According to research, if your site is featured in the snippet it adds an additional amount of available traffic to your site.
Check and identify every keyword that your site ranks for on the top of Google’s first page. You can use any keyword-tracking tool to get a list of your first page appearances.
Writing guest posts
Guest blogging is a technique where you can write for other blogs. In return, the editor or the website owner will usually allow you to link back to your site.
What are its benefits?
- Get more referral traffic
- you can get more backlinks
- Increased brand awareness
How big the challenge with guest blogging is finding blogs that are willing to accept your guest posts.
If all are following the same process, then everyone finds the same opportunities. As a result, owners of these sites often receive more pitches and so they try to ignore many of them.
How to solve this problem? Don’t limit yourself to finding only the sites with a “write for us” page. Most of the sites are willing to accept guest posts.
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