How to do SERP analysis

SEO analysis looks at how the top-ranking websites get to their positions and how you can outrank them.

Now that you know what a SERP analysis is, you might be wondering how to do one yourself.

How to perform a SERP analysis in four easy steps:

1.    Research your keywords

2.    Determine the search intent

3.    Conduct a competitor analysis

4.    Identify potential opportunities

1. Research your keywords

Conducting SERP analysis starts withkeyword research. Your target audience searches for keywords related to your business online. You’ll need to insert the keywords your audience searches for across your website if you want to rank higher in the SERPs.

If your business provides SEO services, a common search term may be “Best SEO services near me.” If you want your business to appear at the top of the results, include this keyword on your site.

You need to make sure your site has the right keywords to ensure your audience finds it. That’s where keyword research comes in. Finding relevant keywords will help you rank higher in search engines.

When you find these keywords, you start trying to rank for them in the SERPs.

2. Determine the search intent

Search intent is what drives users to search online. Every time someone searches for something, they have a question in mind. In the SERP analysis, the next step is to identify the search intent of your keywords.

When a user searches for a keyword, think about what they want to find out. You can also get an idea of the search intent by looking at the titles and websites in the SERPs.

Many of the results have similar titles and provide similar information on their pages.

You can ensure that your website provides the answers and information your audience searches for online once you know their search intent.

3. Conduct a competitor analysis

Here’s how to do a SERP analysis: look at what your competitors are doing. You’ll start by searching for your keyword on Google and checking out the top rankings.

You can look at these characteristics of each website:

• Title
• URL
• Headings and subheadings
• Page content
• The page ranks for these keywords
• Featured snippet position

Therefore, you will be able to identify what your competitors are doing to earn higher rankings and identify any opportunities to gain an edge over them.

4. Identify potential opportunities

After you’ve analyzed the top-ranking website in the SERPs, you can come up with some ideas to help you get ahead of the competition and drive more traffic to your site.

Your competitors might use the target keyword in their headings and include lots of bulleted lists in their content, for example.

You can use these techniques to make your website stand out and provide the best user experience. Check out what you can do to make your website reach higher with keyword position even better than your competitors.

You might notice that your competitors’ websites have a table of contents at the top. Take it a step further by adding anchor links to your table of contents to improve user experience and make your website stand out.