Do Not Make These 5 Landing Page Mistakes if You Want to Save Money on Advertising

It’s common for marketers to wonder, “How is it possible that my landing page is not converting any leads when my ad has brought in a huge number of high-quality leads?”

Don’t be upset; instead, pay careful attention to your landing page because there may be some ‘traps’ that are affecting your conversion rate!

Let’s take a look at some of the most common landing page mistakes to avoid designing a strong landing page that converts!

1. Distracting Buttons

When users visit your landing page, you want them to focus simply on the product you’re promoting.

Adding navigational menus, social network accounts, and recommended items may be a smart idea because you want to expose them to more information, right?

This, however, is more likely to provide them with reasons to leave the page, from which they may forget to return.

While navigation menus are useful for informing users that you have more content, they should be reduced according to the main and subtopics. The goal is for users to choose whether or not to use your service. People are frequently sidetracked by irrelevant information when making judgments, especially when making purchases. Too much stimulation may generate stress and move visitors away from your page.

When visitors click on that button, you want them to be interested in your brand. Remove these distractions so that your visitors stay on your page longer!

2. An Unclear Product Description

Your visitors want to know how your product can help customers solve their problems. If the first section of your landing page is not benefit-driven, your visitors are likely to leave as they feel your product is not what they are looking for.

Your website must convey a clear picture of the type of product or service you are selling. This applies not only to present products but also to any new products or events you have scheduled.

You can improve this section by including a headline and subheadline that highlight the benefits of your product, as well as bullet points that show why it is a better option. The best website development company creates an attractive product description that highlights how your design services may help businesses in Malaysia

3. Lacking trust and social proof

Imagine you are at a restaurant and you notice a line extending across the street. You’re thinking this restaurant delivers good food, right? The same is true for your landing page.

A 5-star rating acts as social proof, giving customers more confidence to add your product to their shopping basket.

• Customer feedback
• Trust seals (for data security)
• Statements such as “secured payment” and “money back guarantee”
• Brands of credit cards are mentioned.
• Customers are important.
• Reputable organizations’ awards
• Expert testimony

Here are some examples of social proof tactics:

4. Not quick or furious

This is something we’ve mentioned many times. Yes, speed is important! 81% of marketers believe that slow pages have an impact on conversions.

To maximize conversion, a load time of 0-4 seconds is required. This is done to save your visitors from growing frustrated while they wait for images and content to load.

5. Lack of CTA

Even if you follow all of the steps above, your page isn’t likely to convert without a proper call-to-action (CTA) message.

A CTA message is essential since it tells your visitors what to do if they want to buy your product. It works as a proactive voice, pushing them to act quickly before changing their minds.

On average, 90% of page visitors who read your headline will also read your CTA copy. CTA buttons in articles boost income by 80% on average. Furthermore, emails with CTA buttons increase click-through rates by 300%! 

However, having a CTA is not enough. Some of the generic buttons that use the terms “CLICK HERE” or “SUBMIT” have been overused numerous times.

Use powerful action words that are distinctive to elicit enthusiasm from the audience. It would also help to make the button more visually appealing!

Some examples:

1. “Reach out to us right now!”
2. “Book now and get 30% off!” add digits.

Conclusion

A landing page is essential for increasing conversion rates as well as creating a great image for your brand.

Are you ready to get started with an amazing landing page? Please contact us if you require Web design and development services.