Digital marketing Transformation

This course is tailored for busy entrepreneurs aiming to swiftly achieve online success. Each training module offers straightforward instructions to guide you in effectively growth hacking your business through digital marketing

Digital marketing Transformation Training Workshop Objectives

Guide business owners and marketers in utilizing essential marketing tools such as personal development, target market interviews, and buying center analysis to strategize for business growth. Equip business owners and marketers with analytical skills to comprehend successful strategies, pinpoint effective areas, and identify necessary adjustments.

Digital marketing Transformation Training Workshop Description

This course is crafted for busy entrepreneurs seeking rapid online results. Each module provides straightforward instructions to effectively guide you in growth hacking your business through digital marketing.

Expected Learning Outcomes

  • Generate higher-quality prospects efficiently.
  • Streamline lead times and enhance lead nurturing.
  • Maintain a balanced sales pipeline for consistency.
  • Boost conversion rates through targeted approaches.
  • Elevate your online brand with compelling, tailored content.
  • Cultivate robust online relationships for client retention and referrals.
  • Tailor content tone, style, and type to resonate with your audience.
  • Optimize territory and pipeline analysis for strategic growth planning.

Training Methodology Approach

  • Utilization of technical and subject matter experts
  • Relevant and concise course materials tailored to each participant
  • Customized case studies and business simulations
  • Extensive integration of the internet throughout course delivery
  • Group discussions facilitated
  • Utilization of whiteboards and flip charts

Workshop Duration: 2-Day Training Course on Digital Marketing Transformation

"Strategic Perspective: Campaign Planning"

Companies that formulate a plan tend to achieve success, whether it’s through a business plan, marketing strategy, or digital strategy. Key elements include defining online marketing goals, objectives, and measurable KPIs. Crafting a comprehensive digital marketing plan is achievable and essential for success.

Analysis: Understanding Customer Insights and Target Audience

 Your online marketplace analysis outlines how your campaign’s target audience engages with media:

  • Who purchases from you and why?
  •  How do they discover you (e.g., via search engines, comparison or media sites)?
  • Besides you, who else do they buy from?
  • How can you expand your target audience?
  • Where else do your customers spend their time online?
  • This analysis will enable you to create detailed customer personas.
  • You’ll also uncover the motivations behind why customers buy from you and why they may not.”

“Unlock the Power of Customer Insights: Understanding Your Target Audience”

Our comprehensive online marketplace analysis provides valuable insights into the media consumption habits of  your  target audience, helping you understand:

  •  How they discover your brand, whether through search engines, comparison sites, or media platforms
  •  Their shopping habits and preferences, including other businesses they support
  •  The online platforms and communities where your customers engage and spend their time
  •  Develop a detailed customer persona profile, tailored to your business
  •  Identify the motivations behind customer purchases and areas for improvement
  •  Inform data-driven marketing strategies to boost customer engagement and loyal

 

Content Marketing: Content Reigns Supreme

When launching a campaign, it’s essential to have a captivating hook, theme, or core message that resonates with your audience and drives action.

  • Introducing New Products
  • Launching New Products
  • Brand Communication
  • Promotional Offers and Terms & Conditions
  • Developing Online Value Propositions
  • Encouraging Clicks
  • Viral Content
  • This will enable you to promptly recognize viral content and leverage it for your business.

Reach: Media Plan, Schedule, and Timeline

During this phase, we will evaluate decisions regarding three critical aspects of media investment: overall allocation across various media types, fluctuation in expenditure over time, and integration across media channels. Some of the media channels covered include:

  • Google Ads
  • SEO
  • PPC
  • Facebook Marketing
  • Remarketing
  • Email Marketing
  • Social Media Marketing

Additionally, you will gain the skills to:

  • Develop engaging content to connect with your audience.
  • Discover creative and interactive methods to generate leads from your customers.
  • Enhance your understanding of customer profiles through these online strategies.

 Our online marketplace analysis outlines how our campaign’s target audience engages with me

  •  Demographics of our current customers and their buying motivations.
  •  Methods of discovery, such as search engines, comparison sites, or media platforms.
  •  Competitor preferences and alternative buying sources.
  •  Strategies to expand and reach a broader audience.
  •  Additional online platforms frequented by our customer base.
  •  Ability to develop detailed customer persona profiles.

Advanced Digital Marketing Strategies Integration

Enhance sales from existing contacts during the Reach and Act stages with:

  • Retargeting or Remarketing
  • Automated Email Marketing
  • Behavioral Retargeting
  • Brand Campaigns using AdWords & Remarketing
  • Website Personalization
  • Master advanced marketing strategies to elevate your digital marketing campaigns.

Building Your Affiliate Team

Fostering sharing and continuous engagement throughout your campaign is crucial. 

  • Incorporate Social Share Buttons
  • Express Gratitude to Sharers
  • Gather Reviews and Conduct Post-Sale Satisfaction Surveys
  • Establish an Affiliate Marketing Campaign
  • By implementing these strategies, you will develop a robust affiliate system and program.

Training Approach:

  • Incorporation of technical and subject matter experts
  • Tailored, concise course materials for each participant
  • Customized case studies and business simulations
  • Extensive utilization of the internet throughout course delivery
  • Facilitated group discussions
  • Utilization of whiteboards and flip charts 

Registration

  • 759 Pinewood Avenue

    Marquette, Michigan