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Major Google Algorithm Updates

Each year, Google claims to update its search algorithm several thousand times. Google algorithm updates are typically too small to be noticed in most cases. Yet, occasionally, Google introduces a change that changes the way…

Everything You Need to Know About Semantic Search

Any individual who shares online content, whether it be developers, content writers, or marketers, understands the relevance of Search Engine Optimization. Even though guidelines are changing, the goal remains the same: create content that is…

How to apply a content-first approach to SEO

Search Engine Optimization (SEO) is a crucial part of any marketing campaign, but it is an easy mistake for marketers to make when they ignore the importance of content creation. Many businesses concentrate their SEO…

5 Tips for Writing Effective SEO Content

Creating the right type of content for your audience is essential, as is delivering only the most valuable information at the right time when your audience is most in need of it.  You should not…