Building a dashboard for SEO: 5 key metrics

You can monitor the success of your SEO strategy using an SEO dashboard. To help you analyze your strategy, your dashboard will include key performance indicators (KPIs).

Is your business in need of an SEO dashboard? If so, what metrics should it include? Let us help you if you have any of these inquiries.

1. Organic traffic

Organic traffic is one of the most important SEO metrics that contribute to ranking higher.You can measure organic traffic by how many people find your website in search results. You can see how much of your traffic comes from SEO when you track your organic traffic.

Organic traffic can be a good indicator of your SEO success. You can see if your SEO strategy increases traffic more than other digital marketing campaigns.

2. Keyword rankings

A keyword ranking refers to the position your website occupies in search engine results pages (SERPs) for specific keywords or phrases. Tracking the rankings of your target keywords will enable you to determine where your website ranks in the search engine results pages.

In other words, you can optimize the web pages ranking lower in the search results in order to improve your ranking and increase your online visibility.

3. Conversion rate

A conversion rate is a metric that indicates how much of your organic traffic converts into paying customers. If you can increase your conversion rate as much as possible, your business will earn more revenue.

When you track your conversion rate, you can determine how successful your SEO strategy is and whether it has led to conversions for your company. After that, you will be able to make improvements so that more of your website visitors will convert into customers.

4. Bounce rate

Another essential metric to include on your SEO dashboard is bounce rate. The bounce rate measures how many people leave your site without interacting with the page or going to another page.

By tracking this metric, you can identify pages on your site that have a high bounce rate, which usually means something on the page is causing users to leave. Consequently, you can optimize these pages to keep your visitors on your site.

5. Organic click-through rate

You should also track your organic click-through rate (CTR) in your dashboard. The organic CTR is a measurement of how many users click on your website in search results as a proportion of how many users see it in total.

For instance, if six users saw your result in the SERPs and three clicked on it, your organic CTR would be 50%. On the search engine results page, organic CTR will help you identify which pages are generating the most clicks for your business.

If your page has a lot of visibility but a low CTR, it might mean your title tag or meta description needs to be optimized.

With MaxLeads, you can enhance your SEO strategy.

We are the best digital marketing agency company in Kuala Lumpur (KL), Malaysia can assist you with your SEO strategy in order to drive more web traffic and revenue for your business with little effort on your part.

MaxLeads is the top leading SEO company in KL, Malaysia with experience in implementing revenue-driven SEO strategies. Our team will manage, monitor, and optimize your strategy, so you can focus on other business tasks while boosting your revenue.