PROFESSIONAL CERTIFICATION IN AI-POWERED DIGITAL MARKETING

WHAT YOU WILL LEARN

This program thoroughly teaches individuals how to utilize artificial intelligence (AI) technologies to enhance digital marketing strategies. It encompasses various elements of digital marketing, such as analyzing customer behavior, managing campaigns, optimizing content, and making data-driven decisions, all augmented by the capabilities of AI.

The course includes topics such as AI-powered personalization, enabling participants to learn how to craft customized marketing messages for specific customer segments, leading to more effective and impactful campaigns.

By the end of the course, participants will have acquired practical skills in using AI tools, technologies, and algorithms to enhance their digital marketing strategies. They will possess a thorough understanding of how AI can be incorporated into various marketing processes to improve targeting, customer engagement, and overall campaign performance.

THIS COURSE IS DESIGNED FOR:

  • Individuals interested in harnessing the power of artificial intelligence (AI), enhancing their skills, and adapting to the latest trends in digital marketing.
  • Professionals and aspiring marketers aiming to stay at the forefront of the rapidly evolving digital landscape.
  • Entrepreneurs and business owners who want to equip themselves with the knowledge and skills necessary to utilize AI-powered tools and platforms for effective digital marketing campaigns.

INTRODUCING THE AI-POWERED DIGITAL MARKETING PROFESSIONAL CERTIFICATION IN MALAYSIA

This comprehensive Professional Certification in AI-Powered Digital Marketing program is designed to provide you with the essential skills and knowledge required to excel in the rapidly evolving digital marketing landscape, powered by artificial intelligence (AI).

In today’s digital environment, AI has become a game-changer, transforming the way businesses connect with their target audience, analyze data, and optimize marketing strategies. This course offers a unique opportunity to harness AI’s potential and leverage its capabilities to drive effective marketing campaigns and achieve outstanding results.

This certification program provides a deep dive into the world of digital marketing. You’ll explore essential concepts and strategies like search engine optimization (SEO), social media marketing, content marketing, email marketing, and beyond. But what truly elevates this course is its unwavering focus on integrating AI into these practices.

Uncover the Power of AI for Marketing Success: Gain a deep understanding of AI technologies like machine learning, natural language processing, and predictive analytics. Learn how to leverage them for valuable insights, automate repetitive tasks, personalize customer experiences, and optimize your marketing efforts. By mastering AI, you’ll be a frontrunner in the industry, ready to navigate the evolving digital landscape.

This practical, hands-on course is led by industry experts in AI and digital marketing. Through engaging lectures, real-world case studies, interactive exercises, and projects, you’ll develop the skills to craft data-driven marketing strategies, interpret AI-powered analytics, and launch effective campaigns that deliver real business results.

BUILD JOB-READY SKILLS

HANDS-ON PROJECT

GENERATE MORE LEADS FOR YOUR BUSINESS

EXPAND YOUR MARKET COVERAGE

TRAINED BY INDUSTRY EXPERTS

What is included in this AI-Powered Digital Marketing Professional Certification?

(The module could shift based on the trainer's availability and schedule)

MODULE :

A GUIDE TO DIGITAL MARKETING

  • Establishing Your Business and Content Creator Objectives.
  • Knowing the characteristics and actions of your customers.
  • Creating Strategies With AI To Break Through Psychological Barriers With Audiences.
  • B2B and B2C Sales Strategy.
  • Options for Building Digital Resources Online and Business Models.

MODULE :

ADVANCED WEBSITE SETUP

  • Analyzing the Audience of Websites.
  • Knowledge about Hosting & Domains.
  • Creating an Expert Website.

MODULE :

OPTIMIZATION OF SEARCH ENGINES

  • How to Find Keywords That People Have Been Searching for.
  • Survey of Competitors.
  • Building an Effective Website Structure.
  • Research Tools for Topics Using Artificial Intelligence.
  • Checklist for On-Page and Off-Page SEO.

MODULE :

YOUTUBE SEARCH ENGINE OPTIMIZATION

  • Triggers and Video Ranking Factors.
  • Individually Scoring a Video.

MODULE :

CREATION OF CONTENT

  • Getting Excellent Photos With An AI Helper.
  • Creating and modifying images using Canva.
  • Create A Video Storyboard With AI.
  • Reusing and Recycling Content (Recollections).
  • Cross-posting Information on Various Platforms Things To Do and Things Not To Do.
  • Important things to avoid while sharing information across multiple platforms.

MODULE :

PAID ADVERTISING IN FACEBOOK

  • Outline of the Meta Ecosystem.
  • Tools for Creating Communities.
  • Facebook Programmatic Advertising.
  • Utilizing AI, Find and Capture Your Perfect Target Audience.
  • AI And Human Emotions In The Writing Of Your Ad Copy.
  • Paid Advertising Health Checklist.

MODULE :

GOOGLE PAID PROMOTION

  • Google Ads Programmed Marketing.
  • Selecting An Effective Sales Method (Including Landing Pages, Follow Up, & Hook).
  • Allocating A Working Budget In Collaboration With An AI Advisor.
  • Getting the Most Out of Your Budget to Get the Best Results.
  • Using AI to Write Your Ads’ Copy.
  • Ad Optimization Using Responsive Matching (Auto And Manual).
  • Paid Advertising Health Guideline.

MODULE :

GOOGLE ANALYTICS

  • Process of Making Decisions Based on Data.
  • How to Implement Google Analytics on Your Website.
  • The integration of Google Analytics with additional content platforms.
  • Analyzing Intelligence for Examining Audience Behavior (AI).

MODULE :

SOCIAL MEDIA MARKETING

  • Hashtag Research With AI Support.
  • A case study on organic and paid growth strategies.
  • Platforms for Locating followers.
  • Affiliate advertising on TikTok.
  • AI-Automated Video Editing: Optimizing and Reusing Your Content.

MODULE :

EMAIL MARKETING

  • Email Types: Transactional, Promotional, or Informational.
  • Organizing Your “Drip” Email.
  • Increasing Email Open and Click Through Rates.
  • Creating Email Subject Lines with AI Boost.

MODULE :

TELEGRAM, WHATSAPP, MESSENGER MARKETING

  • Conversational AI for Automating Responses.
  • Leading A Community Organization.
  • Business and Personal Ethics When Managing and Joining Groups.
  • How to Avoid SPAM and How the Platforms Detects It. 

UPON SUCCESSFUL COMPLETION OF THE PROFESSIONAL CERTIFICATION IN AI-POWERED DIGITAL MARKETING

Registration

  • 759 Pinewood Avenue

    Marquette, Michigan