YouTube is video search engine website in which you can share educational, entertaining and any kind of informational videos. In other words, it is like a TV, but the difference is you can search whatever you want to watch.

There are various similar websites like YouTube such as Vimeo, Metacafe, Veoh etc. But YouTube is most popular Video sharing website among these all. But now its parent organization is Google.

What you will learn:

  1. YouTube Marketing Overview
  2. YouTube Marketing Strategy
  3. YouTube Competitor Analysis
  4. YouTube Keyword Research
  5. YouTube Account Setup
  6. YouTube Account Optimisation
  7. YouTube Channel Tags
  8. YouTube SEO
  9. Enable Custom Thumbnails
  10. YouTube Cards
  11. Manage Multiple YouTube Accounts
  12. YouTube Monetisation
  13. YouTube – How to Increase Subscribers by 200%
  14. YouTube Ads
  15. YouTube Analytics

Date: 30th May 2020

Time: 2:00 p.m. to 4:00 p.m.


Venue: Online through Zoom

Limited to 15 pax only.

Walk-ins are not encouraged


Dr. Vijay Rajan got 14+ years of experience in Digital Marketing where in 9 years was with Oracle India in Digital Marketing. He was a part of the Global Marketing Shares Service and was a part of the of the team in the initial stage when ORACLE started the Online Marketing with a internal team, the team was started up with 10 member and he was one of them and when he quit Oracle the team was grown up to 350 members. He lead the NA, EMEA, APAC regional team promoting the internal products of Oracle. After quitting ORACLE, he got involved in Training and Coaching activities and also got a offshore team in India who execute the Digital Marketing Projects for his clients.

His area of expertise is in Online Marketing, Product Positioning, Lead Generation and Marketing Automation. With Oracle he was also engaged in assisting the team to understand the Strategic and Analytical aspect of the project. He interacts with the EMEA, NA & APAC regional POC and train them on the ORACLE standards and assets they need to provide us for creating the events and e-mail for promoting the Oracle Products.

Vijay holds a Doctorate in Management Studies from National Institute of Management (India). He hold a Masters of Studies in Information technology and Management and Graduated with a Bachelors in Commerce from Madurai Kamaraj University (India).